Peran E-Commerce dalam Pertumbuhan Ekonomi Kreatif di Indonesia
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This article examines the role of e-commerce in driving the growth of Indonesia's creative economy. The study aims to analyze how digital platforms support Micro, Small, and Medium Enterprises (MSMEs) and creative industry players in expanding market access, improving efficiency, and creating jobs. Using a descriptive qualitative approach with literature studies, the findings reveal that e-commerce contributes significantly to the creative economy through market expansion, income growth, and innovation support. However, challenges such as digital literacy, infrastructure inequality, and high competition remain. The study concludes that collaboration between government, business actors, and digital platforms is needed to optimize ecommerce’s contribution to Indonesia’s creative economy growth.
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